Luxury Lives On: Pernod Ricard’s high-end portfolio sees strong growth
There was a time—not long ago—when many industry experts were convinced that high-end consumer spending would never return. “Luxury” had become a dirty word and ultra-value was en vogue. Those days are...
View ArticleNew Products & Promotions: June 2013
A spotlight on new wine and spirits, packaging redesign, and promotion.
View ArticleBuilding Brands One Drink At A Time
Pernod Ricard USA sees investment in U.S. and innovation as keys to future.
View ArticlePernod Ricard USA & Southern Wine & Spirits Host Absolut Retrospective Event
On October 22nd, Southern Wine & Spirits of New York and Pernod Ricard USA hosted an Absolut event at the Helen Mills Event Space. The event took participants, including key executives from both...
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Eyes on the Prize
With success in the U.S. as top priority, global giant Pernod Ricard steps up their game By Kristen Bieler A company doesn’t become the second largest wine and spirits supplier in the world by...
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Product Makeovers
Deep Eddy Vodka ‘AUTHENTIC AMERICAN’ Edition Limited Edition “Authentic American” bottles of Deep Eddy Original Vodka will be available from May through the Fourth of July. This run of 20,000 cases...
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